Impossible Foods recent announcement brings a whole new array of possibilities to Meatless Monday. The company, which is the creator of the Impossible Burger, had made its product available by joining up with fast food chains, including Burger King, Subway, White Castle, Red Robin, Qdoba, and will soon be added to KFC.
Its main competitor, Beyond Meat released their version of meatless-meat to grocery giants like Whole Foods, Krogers, and even Target. Now, Impossible Foods has hit back, and has recently announced that it is bringing its Impossible Burger to grocery stores.
The Impossible Burgers will first make their appearance in Southern California’s Gelson’s Markets, starting out at the Gelson’s location in Westfield Century City in Los Angeles. The company plans to next release the product in Northeastern grocery store locations.
This announcement comes after this September, the FDA finally approved the company’s signature ingredient, heme, which meant that the product could only previously be sold fully cooked. Now, the product can finally be sold at grocery stores for customers to purchase and cook up on their own.
Impossible Foods will now be able to try to catch up to Beyond, which has already been selling its product in grocery stores likeSafeway, ShopRight, Publix, Giant, Kroger, and Sprouts, but it is also being served up at places like Dunkin’ Donuts, Carl’s Jr., BurgerFi, Del Taco, and TGI Fridays.
Now, along with the fact that Impossible teamed up with Burger King for the Impossible Whopper, it looks like the company is gearing up to be found in many customer’s homes.